Benidorm, the Big Attraction
Published on 17th January, 2005
Benidorm to be promoted as first class family destination!
That's the slogan being used in the campaign to promote Benidorm in the enormous Fitur travel fair this year. Incorporating the four big theme parks which lie within its boundaries, Benidorm is promoting itself as a first class family destination which is almost completely different to other resorts and does not have to rely on low prices to sell itself.
As well as the theme parks, the city will be promoting its traditional sun and beach image and also its newer more modern face as a golfer's paradise attracting wealthier clients to the new courses and top class hotels being constructed near Terra Mitica. The €196,000 spent at the fair should be well worth the money.
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