Brand Benidorm

most instantly recognisable brand

The Tourism Council of the Valencia region have just started a big campaign which involves advertising on the side of buses and taxis in 3 of Britain's major cities; London, Birmingham and Manchester.

Naturally they've chosen the area's best known marque to splash all over the vehicles – and it is of course, Benidorm. With 89% of British visitors to the Valencia region staying in Benidorm, it's the most instantly recognisable brand for us.

The publicity campaign will last until March, and possibly longer if the buses are as late as usual!

19 November 2008 Stephen White.