Benidorm: The Video

a USB stick with a fab new video

What better way to show off what you've got to your biggest market than by producing a slickly made video of all your best features. That's what happened last week when the Benidorm Tourist authorities visited the annual ABTA convention in Barcelona.

It's the end of season bash for around 800 members of the Association of British Travel Agents – remember that Brits account for about 45% of Benidorm's total market, despite the recession and the poor Pound – so a good place to aim your marketing thrust!

In order to promote Benidorm's new image the authorities sponsored the agents' 'Starlight Party' to celebrate the end of the convention. Each of the delegates was given brochures and a USB stick with a fab new video. We think it should do the trick – here it is.

20 October 2009 Stephen White.